Internet Marketing for Older Adults

Video Blogging

When you create a video blog and publish it, you’re not done. You will now need to do work to promote your videos, as well as your blog and YouTube channel. The more time you spend on promotion, the more opportunity you have to get the word out to your audience. It’s not hard to do if you know what to do. These ideas will give you a start at video blog promotion.

Put Them on YouTube

Host your public vlogs on YouTube because that is the most popular video blogging platform available. They’ll be ranked higher, and you can use their system to easily promote your vlogs.

Embed Them in Your Blog

Even though the vlog is on YouTube, you should still write a blog post and intro to the vlog and embed it into your blog. Remember to include in the title that a video is included, and include a good description.

Allow Others to Embed Them

Don’t disable the ability for people who like your video to embed it into their own blogs. This will give you more exposure. Continue reading

Common Video Blogging MistakesVideo blogging is very popular today for both bloggers and viewers. People love seeing and listening to video. In fact, videos are more likely to be shared than plain text. Also, at the time of this writing, Google ranks video higher than text in search. If you also include a textual description, you’ll help push the rank even higher.

However, there are some video blogging mistakes that you’ll want to avoid. Here are ten of the most common.

1 – Not Indicating that a Video Is Included

It’s a good idea that when you embed a video in a blog post, you indicate that one is there in the title. Some do it this way, (video),  and it is helpful to your viewers.

2 – Not Including a Text Description of What Will Be Included

Don’t just embed your videos without providing your viewers with some sort of idea of what is going to be included in the video. It’s a good idea to summarize what’s in the video, providing the main points you’ll cover. Continue reading