Internet Marketing for Older Adults

Local Marketing

Did you know that some mobile devices default to “Bing” for search? If you didn’t, you probably also need to know that Bing is the fastest growing search engine and if you’re not using it to its full advantage to promote your business, you’re missing out.

One way to promote your business with Bing is with Bing Deals. Bing Deals simply packages up all the different local and daily deals in one place so that no one has to search in separate places for them.

With Bing Webmaster Tools you can optimize your website. With Bing Search Advertising you can ensure that your customers find your website and ultimately your business. If you want to be found locally, ensure that you claim your business on Bing Business Portal. It’s free to get started. Simply go to http://www.bing.com/businessportal and follow the easy instructions provided.

Due to the proliferation of Bing search, if you’ve not done this yet you’re not taking advantage of every opportunity to promote your business. As mentioned before, Bing is the default search on many mobile browsers now – due to that fact alone it is going to grow fast. Your business needs to be where the action is and today the action is with local search. Continue reading

Benefits of Social Media – Beyond MarketingMost business owners understand the value of using social media to market their business. They create Facebook pages, LinkedIn profiles, and dutifully fill out their Bing business listing – all in the hope of expanding their marketing efforts. However, did you know there are many more benefits of social media than marketing? With proper use and deployment of social media, any business can do all of the following and probably more.

Find Contractors and Employees

Need to fill a position fast? Use social media to help. Create a detailed listing of what you’re looking for and post it on your social media accounts. Ask your friends and followers to share. It’s more than likely that the person(s) who answer a call like this will be more compatible than using a huge impersonal job board.

Create More Sales

You may think that sales and marketing are the same thing, but they’re not. Marketing is increasing your reach so that you can get more leads, but sales are different. Social media can increase sales outside of your marketing efforts just because your clients might share with others what they bought. And if they like what you are talking about on social media, they might like to buy from you more. Continue reading