Internet Marketing for Older Adults

Mobile Marketing

Mobile Commerce – How to Get in the Game From coffee shops to book stores to personal trainers, mobile commerce is taking off. Coffee shop visitors can order and pay via text, then just pick up their orders, Retail stores are offering new ways to purchase via mobile device, and even personal trainers can get in on the game by offering in-person mobile payment options using their smart phone as the debit card or credit card terminal.

When you consider that over 90 billion dollars’ worth of transactions will be completed in the mobile environment by 2017, you know that it’s time to get on board with mobile commerce. Fortunately, it’s simple to get involved with today’s technological advances. You don’t have to be a coding genus or have tons of money in order to invest to participate in mobile commerce today.

The very first thing to do in order to get in on the mobile commerce game is to create mobile responsive websites rather than websites that only work correctly with specific browsers and systems. Creating a responsible website will make you a leader in your niche, because so many business owners have not transitioned over yet. Be one of the first!

What type of business you have doesn’t matter as much as who your audience is. If your audience is using mobile technology, you need to be doing it too. You can create QR code coupons that users see both in your store and outside of your store, which they can then scan to get deals or discounts. Test it out by putting a QR code on your business card, and see how many people use the code to get discounts or find more information. Continue reading

How Having a Mobile Responsive Website Can Boost SalesMobile devices are outselling personal computers, and many believe that eventually mobile devices will completely replace desktop computing for most people. What this means is that if you sell anything or market anything online, you need to have a mobile responsible website. A mobile responsible website can boost sales in many ways.

1 – No one leaves frustrated

Nothing is more frustrating to a user than clicking a link to your site and not being able to read it. They’ll leave it and go to another site, and probably use another business.

2 – Your site always looks great

It won’t matter what device the user is viewing your site with; the fluid manner the site displays will always look great to the person using the site.

3 – The site works with any device

Using mobile responsive design will work with any device by using the ability to create fluid and flexible layouts, using CSS to adapt an entire site to the device or operating system the user prefers. Continue reading