Internet Marketing for Older Adults

Exceptional IM

 

I, Leila Rhoden, was in my mid-fifties when I decided to learn about internet marketing. Fortunately, now there is much more information geared for the older crowd who are embarking on a second career in IM. Therefore, I am publishing information that will help you – as an older adult – get a leg-up on getting online without having to spend a fortune.

If you’re just now checking the possibility of you creating a blog or starting an online business, read A Second Career for Senior Citizens for some basic reasons for and benefits of pursuing a new career or side hustle. Also, I’ve published a lot of articles & special reports that will give you more in depth information about the many benefits of going online to create and/or supplement a good income for your later years – and how to do it.

In addition to useful information on how to get started online, I may provide you links to exceptional products & services that I highly recommend and probably use or have used in the past. (Believe me, not all products & services pass Leila’s litmus test!) Some of these may be free and others are not. On the paid products, I may or may not make a percentage of the sales price as an affiliate of that particular product.  After all, that is what affiliate internet marketing is all about!

However, if I really like a product and find it useful, I will offer it to you even if I don’t make an affiliate commission on it. (By the way, the FTC or Federal Trade Commission requires us to disclose on our websites the fact that we marketers may be receiving a portion of the money received from special offers and products–digital and otherwise–that are featured or advertised on our website.)

So again, Welcome! Come in and stay awhile and come back often as I will be frequently posting new information. But, before you leave this page, please read the article posted below. It describes a common trap that a lot of people fall into that can cost you a lot of money – no matter your age!

 

Shiny New Object Syndrome: Myth or Fact?

Sometimes, in certain industries like Internet Marketing, buzz words and phrases get thrown around and joked about in forums where colleagues gather to discuss strategies, progress and obstacles.

One of them is shiny new object syndrome. It’s supposed to encompass the process where struggling marketers continually abandon their projects to chase something new and exciting.

There are two camps of thought about this behavior – that it’s a very real and cumbersome thing to deal with or that it’s nothing more than a myth – an excuse people use to get out of working hard to achieve their goals.

But the reality is, it can be both, even for the same person. It just depends on what they’re going through in that moment. Let me explain. It’s a fact that new courses, tools, and strategies are released on a daily basis.

People learning this business must immerse themselves in self-learning, which means staying aware of these three things, and trying to discern what’s worthy of their time. Sometimes, their excitement takes over because those who are more successful have laid out an alluring promise of increased financial success with less work and less time.

These are people who have studied the art of persuasion for years and they know exactly how to prey on their customers. Sometimes, it’s not anything unrealistic – but it might not be the best option for a newbie who has never followed through.

Unfortunately, the less experienced individual sees the shiny new object and looks at their current situation with worry. The what if questions flood their mind. What if I’m wasting my time?

Because it takes months and even years to build a successful business, they see this as a strategic and preventative measure to protect their time and effort. They don’t see it as abandoning their work, but chasing the right thing instead.

There’s a lack of confidence in them to believe in what they had chosen to do – whether it’s invest in a course, use a specific strategy or business model, or master a tool that helps them in their business.

In these cases, there’s really no one to blame. The vendors are using strategic sales techniques to pull in customers and the consumer, who is responsible for their purchases, just doesn’t know any better. Read more…