Internet Marketing for Older Adults

Blogging

What to Blog About – 7 Useful TipsYou’ve started a blog and are excited to get writing. Only one problem: you can’t think of anything to blog about!  It’s a common issue for the new blogger. As a new blogger you don’t have the advantages of experience, intuition and reader comments that an experienced blogger will have on their side.

Here are seven tips to help you figure out what to blog about:

1 – Blog Your Experiences

Writing what you know and what you experienced is always a good way to get your writing juices flowing. Think of any relevant experiences you have that you can share with your readers and add value to your blog.

2 – Blog a Case Study

This is similar to blogging your experiences but now you can get your readers involved by announcing the case study. Do your case study over a period of time (and posts) so that your new readers can follow along and learn or even do their own case study along with you. Continue reading

Why More Isn't Always BetterWhen you embark on using blogging to increase traffic, newsletter sign-ups and to get more customers, it often seems as if the more you blog the better. But, there are many reasons why more isn’t always better when it comes to blogging.

Your Blog has No Focus

Writing a bunch of 500 word blog posts that have no purpose other than SEO isn’t going to help if they’re not focused and purposeful. You need to find a voice for your business and stick to it with a strict focus.

You Don’t Understand Your Niche

Understanding the minutia of your niche is important and if you don’t, it will be hard for you to write useful blog posts that speak to your audience.

Your Post Has No Reason for Being

If you are writing things without any purpose, it’s going to be difficult to get a permanent readership going. You might attract one-time viewers, but if they click around and find no cohesiveness and no call to action, they’ll just read and leave. Continue reading