The fact is, blogging is a very important tool for marketing any business today. Not only can blogging build a business, it can also become a business. Blogging is essentially writing articles about a particular topic of interest based on the subject or niche of the website where the blog resides. But it does so much more and there are so many reasons to keep blogging.

1 – To Tell Your Brand’s Story

Blogging is a simple way to tell the story of your brand through case studies, historical information, and by sharing data. People love reading about how you got started and why.

2 – To Establish Expertise

If you want people to realize that you’re an expert in your niche, blogging regularly about the topic is an excellent way to do so. If you can blog three to five times a week about a niche, you’re obviously an expert. Continue reading →

Starting a blog can be a fun experience, but you want more than that.  You want to make money with your blog too.  There are many things you can do with your blog to help you get more traffic and make more sales, and I’ve listed 7 blogging tips here just to get you started.

1.  Post lots of content, and do it often. For one thing, readers like to read blogs that have fresh content published regularly.  It’s hard for a reader to get into following you if you only post once in a great while.  They don’t have to be monster posts, they just need to be timely and relevant. Also keep in mind that search engines also like to see you publish fresh content often.

2.  Put your longtail keywords in your post titles so that people searching those words on a search engine will find your post.  It’s nice to have as many people as possible read your posts since you’ve gone to all the work to write and post them – so think of your current readers as well as what you need to do to bring in some organic traffic. Continue reading →