When you create content for your website, it needs to attract search engines by using the right type of keywords. But, it also needs to be engaging for your audience. After all, remember that humans are reading the content, not robots. Therefore, even though you need to use keywords in the text, it doesn’t mean the content should be boring and generic.

Your website should be at the center of all your online marketing activities, which means the content you put on the website, and in other places, is vital to the performance of your website. Without content, you have nothing. Content is still king, and always will be king. Make no mistake. While content types change, the value of content never changes. When you realize the value of the content that you create, you’ll take the time to create it right.

Check Out Your Competitors

How often does your competition post? Do they write it all themselves or do they have guest authors? Do you know whether they’ve hired a ghost writer or if they’re all self-written? How do they share and promote their content? Understanding how your competition operates can help make you better because you can find a way to make yourself different. Continue reading →

Sometimes it’s easy to forget that content isn’t just a blog post or an article. There are many different types of content marketing that gets results. One type of online content marketing that works is presentations such as slide shows.

There are different places where you can put a presentation or a slide show, such as YouTube and SlideShare.com, as well as your own website.

Online presentations are a good way to:

• Demonstrate your authority
• Get backlinks
• Promote your brand
• Encourage engagement

If you create high quality slide shows and presentations, users will share them with other people – helping you get more traffic back to your website. Plus, the fact that you are presenting as an expert will grow your “expert status” among your followers. It’s a great way to promote your brand and get name recognition. Not only that, people love to participate and comment on presentations. Continue reading →