Content Marketing
User-generated content refers to articles, blog posts, graphics, photos and other material on websites produced by users of the site. This differs from company websites that publish content produced by paid experts or professionals. In user-generated content, or UGC, the contributors are usually consumers who write material created outside of their professional realm.
To businesses, user-generated content can be extremely valuable. It’s both cost-effective and easy to set up. The popularity of this game-changing trend has grown tremendously over the past several years, aspiring entrepreneurs and businesses alike.
User-generated content is desired because it:
Enriches User Experience
Improve your site users’ online experience by allowing them to voice their opinions. Online forums and blogs are an ideal way to draw in consumers and keep them on your site longer. User-generated content that has fresh comments and opinions from real users keeps users coming back. The longer a user stays on your site, the more familiar they will become with your brand. Continue reading
Marketing campaigns, such as those on social media networks, require user engagement and participation to be effective. One excellent way to do this is by incorporating user-generated content. Continue reading for some ways to include this type of content in your marketing campaigns.
Consider Why Users Should Submit Content
Before beginning to think of ways to encourage user-generated content, think about why users would want to share content in the first place. This might include wanting to be part of a community with like-minded individuals, ranting or venting, wanting to share their opinion, just for fun, to find others who enjoy the same things, or to receive some sort of reward. By understanding these things, you can use them to your advantage when it comes time to use the content in marketing campaigns.
Offer Rewards
Remember the last reason, where the user gets a benefit? Use this knowledge to add user content with your marketing campaigns. You can do this by offering some sort of reward, incentive or prize for sharing their content on your site and in your marketing campaigns. Continue reading