Email Marketing
If you want to create awesome email marketing campaigns that set your business apart from the rest, it’s important to take some time to learn what makes the content and design of your email marketing campaigns stand out.
Your email campaigns should seek to:
Provide Solutions
Your audience cares about what’s in it for them. When you send them any information, it’s important that it provides solutions to problems that you know your audience has. Remember the “pain points” you discovered for your audience during your initial niche research? Use that information to give your customers and potential customers answers and solutions.
Inform, Educate and Entertain
Each email you send out should seek to inform, educate and entertain. You don’t want to be boring because people will quit opening your emails if they’re falling asleep trying to read them. Keeping your email marketing campaigns short and to the point will help. You want to link them to your website to drive traffic there for more information. Ask yourself if your email has a point, and then stick to that point. Continue reading
One of the most important choices you’ll make when you embark on adding email marketing to your plan is which email list technology to pick. There are many very good technologies available from which to choose. In order to find the right one for your business, you will need to answer some very important questions.
1 – How Will You Use the Technology?
Are you going to send out automatic messages to all subscribers such as an ecourse, or a regular, full-featured newsletter? Exactly what are your plans with your email list technology? You need to write down a list of the ways in which you hope to use the technology so you can determine which technology fits those needs.
2 – What is Your Marketing Budget?
As always, knowing your budget in advance is an important component of choosing any technology. It’s hard to pick anything if you don’t actually have a budget decided. Email list technology can be as little as free in some cases to hundreds of dollars each month. While it’s not really suggested you go with a free option, you have quite a scale to work with when choosing your budget. Continue reading