Email Marketing
First, it’s important to realize that email marketing is about conversions more than attraction. Your list-building campaign is about attraction; your email marketing is about making connections and building trust so that they convert to clients. All marketing campaigns start with pretty much the same requirements: understanding your goals and knowing your audience.
Attraction is made up of various events such as blogging regularly, participating in social media, and offering something of value in exchange for a potential client’s email address. Once the lead signs up, attraction continues with your willingness and ability to deliver something of value to their inbox.
A converting email marketing campaign incorporates the following components.
Audience Segmentation
The people on your various email lists are there from a particular place or due to particular event. They either signed up for your free item, low cost item, via social media or they are actually already a client. At the very least, separate your email list members between buyers and those who have not purchased yet. Segmentation allows you to personalize the messages going to your list members, which will help you attract more paying clients. Continue reading
Email marketing is still a very important online marketing method. However, as with any type of online marketing you will need to have plenty of content.
There are all kinds of content you can create for your email list: tips, Q&As, product recommendations, sales, announcements, and more. But, if you really want to improve your email marketing consider using an eCourse to get more sign-ups. It’s a great way to come up with interesting, engaging and effective content, and it is a great way to increase interaction.
With a well-made email course you can educate your readers about your products and services without seeming like you’re trying to sell to them. For instance, if you market a weight loss product, your eCourse can be about something like “12 weeks to a New You.” Send those who sign up one email per week with tips and tricks for them to do each week so that by the end of the 12th week they’ve created a new healthy habit.
Each email also should also recommend a product or two to help them reach their goals, and of course one of the products or services will include your own creations. This works really well if you are a life coach or sell other types of services. Teach your audience what you do, why you do it, and how it can benefit them. Anytime you can find a way to educate your audience it’s a good idea to do it. Continue reading