If you want to be successful with marketing online, there are many different types of marketing that are important to understand. Each type of marketing requires specialized knowledge and understanding to ensure that it is effective. Below is an overview of the various types of online marketing that you need to know about.

1 – Search Engine Optimization

Often abbreviated as SEO, this type of marketing covers two types of SEO. First, there is on-page SEO which concerns optimizing each page of your website, social media profiles, blog sites, and so forth with the right terms, navigation, keywords, headlines and so forth. The other type is off-page SEO, which concerns itself with these same things off the pages you control. For example, guest blogging, forum commenting, and anything above board that you can do to get authoritative links back to your website and other online real estate are important for SEO. Continue reading →

One of the things that can be frustrating when you start an online business, is knowing whether or not the hard work you’re putting in is making an impact at all. This can be hard to tell if you don’t know the signs, when you’re not making a full-time living yet from your efforts. Here are some good indicators that you’re making an impact.

You Have Regular and Increasing Website/Blog Visitors

Building traffic on a website or blog takes time. You’re not going to get a million page views overnight. But if your visitors are increasing and regular then that shows that what you’re doing is making an impact. Pay close attention to individual blog posts or other content that is getting the most the most traction and do more content like that.

Your Content is Being Read, Shared, and Commented On

If people who visit your website read, that’s great, but if they share and comment on what you’re doing, that’s even better. Engagement is a much better indicator of impact than pure site visitors. Be sure to reply to those who comment and if you are notified of shares, thank them. Continue reading →