Internet Marketing for Older Adults

List Building

How to Avoid Spamming People when Building Your ListAccording to the expert you consult, there are as many as 180 billion spam email messages sent each and every day. This is why Gmail, Yahoo, Outlook and other email service providers use software called “spam filters” to try to improve the relativity and quality of emails their customers receive.

It can be tough to build your list if your emails keep getting flagged as spam. When your email does get through to the intended recipient on your list, you want to make sure it is highly related to the topic which got that person to sign up on your list in the first place.

One way to ensure that your list members don’t feel like you are spamming them is to let them know what to expect. Your very first “Thank You” email should deliver whatever opt-in freebie you promised. You should also let your new subscriber know how often you will be sending emails, what those emails will be discussing, and any other information you will be sharing.

This guarantees your subscribers understand exactly when and how you will be contacting them.

Spam-Free Best Practices from Email Autoresponder Services

AWeber, GetResponse, MailChimp and the other most popular autoresponder services agree that the following practices will consistently land your emails in your subscribers’ inbox, instead of getting swallowed up by a spam filter. Continue reading

Special Reports: Build your List and Make MoneyDoes your business enterprise need a boost? Consider using special reports to add revenue and build a business contact list for future use.

What are Special Reports?

Special reports are short reports that contain helpful information on a subject. The reports are anywhere from a few to 30 or so pages in length. If you have the know-how, you can write them yourself or hire a writing service to do it for you. There is very little work involved in creating them but they are versatile tools for building an online business.

One popular subject for special reports is how-tos. They direct a reader, step by step, how to do something. If you are knowledgeable with computer software and hardware, that is a perfect niche for special reports on your website. People are always having trouble figuring out their computers and you could help.

Marketing Special Reports

There are options for marketing your special reports. If you are trying to build a business list of customers, use these special reports as a freebie when any visitor signs up to be a part of your email mailing list. For this type of promotion, use a shorter report like a five page report on how to navigate problems with Windows 8 (if your website has a computer niche). Continue reading