Over 180 billion dollars was spent online in 2012. We could end this article right there as an explanation why every business needs a mobile commerce plan. However, if you’re not convinced by all the dollars you’re leaving on the table, let’s move on and talk about more reasons why your business needs a mobile commerce plan now.

Your Business Needs a Mobile Commerce Plan Because:

1 – Mobile is always on

People who use mobile devices keep them close by, many even near their bedside while sleeping. At no other time in history has business had more access to their consumers than now. Mobile brings one-to-one marketing to an entirely new level that it pays to take advantage of.

2 – Mobile is overtaking the market

Mobile devices are currently outselling personal computers and will soon overtake them completely. If you aren’t involved in mobile commerce in some way, such as by creating mobile responsive websites, your business will be left behind the curve and you’ll miss out on sales.

3 – Mobile offers personalized service

Via mobile devices, business owners can offer more personalized service than at any other time in the history of commerce. Having direct access to the buyer is an historic event for commerce in general. Continue reading →

If you want to make the most of mobile commerce for your business, you’ll need to get involved with mobile responsive web design and start thinking like your target audience – the consumer. What do they want when they click to your site, or come into your store? How do they want your business to interact with them via their mobile devices? Do you know? If not, ask them, but in the meantime consider the following tips for making the most of mobile commerce.

Fast Loading

Keep it simple so that everything loads quickly, because people will just click on to something else if the site doesn’t load fast enough. Always test it out, and seek to improve loading times.

Responsive Design

Your website should be responsible to whatever device the user is using. It should not matter if it’s a PC, an Apple, uses an open source operating system, or is a well-known mobile device. The website should work for all and respond to the customers’ device.

Reliable Information

Ensure that all the information on your site is reliable and not outdated. Also ensure that you update your phone numbers, your address, and maps associated with your location so that mobile users aren’t sent on a wild goose chase. Continue reading →