Mobile Marketing
Creating specific mobile versions of your website has been deemed a necessity, but did you know that you can create one responsive website instead? Today, the ability for your website design to adjust and adapt to the user is imperative for success. With over 300 million computers and mobile devices being used to view online content, it is just smart business to become more responsive.
At the heart of responsive web design is the ability for your website to change to fit the device the user chooses for viewing the site. The code will make it respond appropriately to the size of screen the user is viewing the site with, as well as the browser choice. This allows the content to move around to be viewed in the most optimum way.
Whether the user is using a widescreen desktop monitor, a small laptop, a tablet or a mobile phone, the responsive website looks exactly right for each instance. No need to code a site for different viewers – you create one responsive site for all devices.
There are three important elements to consider when creating responsive websites:
1 – Design for the mobile device first
Mobile devices are outselling PCs, so it just makes sense to change how we all think of website design and focus on mobile devices first. Get rid of extraneous design and focus where you should: on the content.
2 – Optimize the organization of your content
Move items around, make important sections bigger, and use fewer columns in your site. Place the focus on whether the user can read and use the content you’ve provided. The user’s experience is paramount and the site will look good regardless of which device they use to reach your site. Continue reading