Social media marketing can be very lucrative, but you need to ensure that you’re doing all you can do to make it work. Today, there are many things you can do for free, but there are even more powerful solutions if you use a little bit of money to market yourself on social media. Social media is one of the most powerful ways to market your business, build a community and boost your brand awareness to the stratosphere with a relatively small budget. These five tips take that in mind.

Remarket Right Now

One of the best things you can do right now with social media is to retarget your audience. Remarketing means that you market to someone who already knows about you and has already visited your website or other online real estate. If someone visits your site, is on your email list, and is part of your communities, you can now target them in very special remarketing or retargeting advertisements using social media like Facebook. Continue reading →

Social media marketing is a good way to get the word out about your business, products and/or services. But, there are times when you have to be cognizant of the fact that social media marketing has the potential to draw you in and become a major time sucker. If you want to ensure that social media is not controlling you, follow these tips.

Have a Plan of Action

Don’t do anything without a plan. You need a GPS to get to your destination; you also need a plan to ensure that social media marketing will work well for your business.

Create a Social Media Publication Calendar

Plan ahead according to the products and services you want to promote to craft posts and updates that have a purpose. If you have a calendar with pre-written posts, you can easily schedule them to work with your product launches. Continue reading →