Sharing is at the heart of social media. It’s how participants start a conversation about something. They share it. But first, your content has to be worth sharing. It has to provoke enough thought about it for someone to like it, Google+ it and share it on other social media formats. But, how do you make sure you create content that is share-worthy?

Share Everything Yourself

First, get in the habit of sharing things yourself. Share your blog posts, your YouTube videos and any content that you create on your social media. How often you share something depends on which social media you are using. Remember that people are sitting in wait for your shares and they don’t typically scroll back to find out if they missed anything. Therefore it’s up to you to find out the best time of day to share, and how often to share, based on which social media you’re using. Continue reading →

LinkedIn.com is a very buttoned up, business-focused social media network. It’s a very important player in social media marketing for business owners. It’s important to take LinkedIn seriously, but don’t be afraid to get started even if your business isn’t as buttoned up as some of the others you will find on LinkedIn.

LinkedIn claims over 150 million users, most of whom are women but with males not following too far behind. Most of the users of LinkedIn have had advanced education and either work in a job or have their own business.

Perfect Your Profile

Before you even think of connecting and networking with anyone on LinkedIn, get your profile perfected. The profiles on LinkedIn are very extensive and a lot like a super powerful resume. You have your typical resume factors but you also can add in video, slideshows, links to websites and portfolios as well as ask for recommendations and endorsements. Continue reading →