Your Affiliate Program
Running a great affiliate program requires you to provide awesome tools for your affiliates. There are some really fabulous ways to create and develop affiliate tools for your program. You’ll need tools like an affiliate platform, landing pages, creatives and more. You will be successful if you follow these tips.
1- Chose a Great Affiliate Platform
There are many platforms to choose from, but the better platform you choose, the easier it will be for you to provide the right tools to your affiliates to use to market your products and/or services.
2 – Ask Affiliates
If you already have in mind a few people who would probably want to be affiliates for your products or services, ask them to help you evaluate the types of tools they would need to become a success. Do they need great art work, brandable content, or other tools to use during marketing?
3 – Consider Your Audience
Who do you plan for your affiliates to market to? Who is the audience that will buy your products and/or service? Knowing these answers will help you create better tools that are focused toward the buyer for your affiliates to use. Continue reading
Many times affiliate networks close down, or you outgrow them and it’s time to move to a new improved version. But the idea can seem daunting. The thing is, it’s really not any harder than when you first started your affiliate program; you just need to remember to plan accordingly and keep in contact with the affiliates you have now so that the transition goes smoothly. Follow these eight steps for a smooth transition to a new affiliate network.
1 – Do Your Due Diligence
Study the network thoroughly before deciding to switch. You obviously aren’t happy with the one you have now or you would not be thinking of switching. Take the time to ensure your next choice is a long-term choice that will work for your needs. Make a list of functions you need, along with your budget, and put your answers into a spreadsheet so that you can eventuate better.
2 – Get Help
Migrating to a new affiliate network from another can be a busy and complicated procedure. You might consider getting help. If you don’t have an affiliate manager, hiring one who is experienced using the new platform would be a good choice to make at this juncture.
3 – Communicate in Advance with Affiliates
It’s important that you open the lines of communication with your affiliates so that they will be ready to move with you to the new platform with the time comes. If you make it an exciting transition that promises more tools for your affiliates, they’ll be excited. But don’t spring it on them. Give them time to prepare. Continue reading