It’s important for smart business owners to be aware of trends across social media in order to stay abreast of the best way to use social media to improve business. It can be hard to know what the next best thing is, but there are trends happening now that you can keep an eye out for. This will help you to stay aware so that you notice when change is coming and aren’t taken off track by continuing old methods that don’t work. Some noticeable trends happening now are:
Mobile Device Proliferation
Because people are buying up mobile devices and using them more often for social media than in the past, most social media companies are designing for mobile first. This is why it is important to be involved in responsive mobile design yourself for all your online real-estate.
Let Go of Automation
Well, not all of it, but do be aware that social media is by its very nature supposed to be social. If you’re using too much automation, people will start to ignore you, and soon only the bots will be reading tweets. Stay social; use automation sparingly. Continue reading
Creating specific mobile versions of your website has been deemed a necessity, but did you know that you can create one responsive website instead? Today, the ability for your website design to adjust and adapt to the user is imperative for success. With over 300 million computers and mobile devices being used to view online content, it is just smart business to become more responsive.
At the heart of responsive web design is the ability for your website to change to fit the device the user chooses for viewing the site. The code will make it respond appropriately to the size of screen the user is viewing the site with, as well as the browser choice. This allows the content to move around to be viewed in the most optimum way.
Whether the user is using a widescreen desktop monitor, a small laptop, a tablet or a mobile phone, the responsive website looks exactly right for each instance. No need to code a site for different viewers – you create one responsive site for all devices.
There are three important elements to consider when creating responsive websites:
1 – Design for the mobile device first
Mobile devices are outselling PCs, so it just makes sense to change how we all think of website design and focus on mobile devices first. Get rid of extraneous design and focus where you should: on the content.
2 – Optimize the organization of your content
Move items around, make important sections bigger, and use fewer columns in your site. Place the focus on whether the user can read and use the content you’ve provided. The user’s experience is paramount and the site will look good regardless of which device they use to reach your site. Continue reading