It may seem crazy, but not only should you love webcasts and do them as often as you can – audiences love them too. Even if they don’t watch live, they love watching them. Hence the popularity of sites like YouTube, Blab, Periscope and others. Here are the main reasons why they are so popular.
They Feel Connected with the Host
When people become your fan, they want to see you in every way that they can, be it on a webcast or in person. Take advantage of that and be where your fans want you to be, so that you can build better relationships and make more sales.
It’s Easier to Understand Difficult Topics
Many people learn better with visuals, and video can help with that. If you’re teaching a difficult concept, being able to show examples, really talk to your audience, and answer questions on the spot makes the topic a lot easier to understand.
They Find It Interesting
Audiences overwhelmingly find webcasts more interesting than blog posts, articles, and other forms of content. They are more likely to interact with a webcast, make comments, and participate than they are a blog post.
They Feel Included
When you invite people to weekly webcasts, they feel included in your inner circle. Whether your webcasts are public or for members only doesn’t matter. Your audience will feel included and part of your VIP circle.
It Feels Like a Real Event
It feels real because it is. If you’re hosting live webcasts, they’re real events that people can and will get excited about. Your audience will be happy, and that happiness will rub off on you and make you happy to perform the webcast each week.
They Can Build Relationships
When your audience is watching you live, in their mind you’re building a relationship with them. They’re looking into your eyes; they feel as if you’re talking only to them. They like to get to know people before they spend money, and webcasts are the best way to do that.
It Feels Separate from the Sales Cycle
While webinars and webcasts today are certainly part of the sales cycle, to the audience it feels separate from the sales cycle. As long as your webcasts are informative, they’re not going to feel sold to or talked down to. They’re going to enjoy it.
They Like to Follow Thought Leaders
If you’re an expert in your niche (and your audience certainly thinks you are), then any time you do a webinar your people are going to want to participate and learn from you.
Audiences Love Demos
When you teach your audience to do something, even things you think are easy and boring, they just love it. Host a webinar teaching your audience to do one small thing that you do on a regular basis, and it’ll be a well-attended webinar – especially if you let them ask questions.
They Like a Sure Thing
It’s like an email newsletter or a magazine; people like being able to count on something. If it’s a weekly live event, they’re going to be excited to view it and tell others about it too. If they know for sure that this event will continue happening, they’re going to be even more likely to tell others.
Hosting weekly webinars will pay off in a big way if you keep doing it and keep going. Ensure that your subject matter fits with your target audience and you’ll be surprised at how successful they’ll become.