There’s one big problem with a huge amount of the content on the web right now…

And that’s that it’s not interesting.

Unfortunately, a huge proportion of the social media posts, blog posts, articles and even videos that are on the web are simply boring. They tell us generic things we already know, they do it in a style that’s not engaging and they have dull, descriptive titles.

Think about how many articles you’ve read in your lifetime with titles like:

“How to Get Great Abs!”

Or

“Top Ten SEO Mistakes”

Probably hundreds right? And by now that kind of thing is just old, tired and boring.
If you want to stand out and be heard then you need to make sure that what you’re putting out is interesting, different and unique. Here’s how you do that… Continue reading →

Blogging is often the primary source of content publication for online marketers. It provides not only a means of both publishing and managing content, it also creates a source of interaction. Your blog becomes part of your social marketing efforts and it’s also likely integrated with your email marketing efforts.

In short, you likely spend a good amount of time focused on your blog. You may not have had the time or energy to step back and take a look at your blog with a discerning eye. You may not realize that it’s way past time you gave it a good overhaul.

How Old is Your Theme?

When was the last time you updated your theme? If you can’t remember then it’s probably time to add some interest to your blog by changing your theme. It’s a bit like rearranging the furniture in your home. Change the position of the couch and all of a sudden the room feels completely different, in a good way. Find a new theme and your blog will feel fresh and lively. It also provides you with a bit of marketing fodder. Continue reading →