The most important type of content for marketing your business today is arguably the content you put on your website’s blog. This is the content that will attract visitors via the search engine traffic that the keyword-rich content will generate when your audience makes a search.

Studies show that blogging about your business, products and services at least twenty times per month will allow you to get five times more traffic than if you don’t. This is according to a study done by HubSpot.com. You can literally double your website traffic in six months if you keep it up.

But, if you want the visitors to stick to your blog and read it more than once, it’s important to make your blog posts visually pleasing. Putting images in your blog posts will break up the text to make your blog more attractive. In addition, it can help further explain the meaning of the content that you place on your blog. Taking the time to choose a relevant image will make your blog look more professional, too.

There are many ways you can find appropriate images. Continue reading →

It’s a dream job. Write a few hundred words a day, from the sandy beaches in your romantic fantasies to the sound of ocean waves and rake in the big bucks. There are a lot of bloggers out there who aren’t making any money. But there are some stand-out bloggers who are earning money from their blog. What is the difference between the two? One found products and/or services that they could promote that solved problems and provided solutions to their audience; the other didn’t.

Know Your Audience

It always comes back to knowing your audience enough to create products and/or services that they want. If you don’t want to create products or services, then your niche has to be broad enough to attract a lot of visitors to click on advertisements from other people such as AdSense or affiliate products, but narrow enough that you know what to write about. Continue reading →