Content Marketing
User-generated content (UGC) are the contributions of any testimonial, review, blog post, rating, video, audio file, image or other type of media made available for other online consumers. It is generated not by the owner of the site but by users of the site. It’s also one of the most powerful ways to grow your business online.
Each time a user adds new content to your website, they are asking search engine bots to “crawl” your site. Learn more about how UGC can significantly boost your search engine optimization rankings in SERPs.
Create Online Buzz
Businesses that create buzz attract more consumers. User-generated content draws in readers, which can be beneficial to both the company and users. As more and more users visit your site, your brand is better recognized, adding credibility to even the smallest of companies. When social media is involved, sharing of content can move your business up in the search engines.
Value of Feedback
Numerous studies in online marketing have shown the importance of peer reviews to consumers, as most consumers research the items they plan to purchase before doing so. When you allow user-generated content via product reviews, many more search results come back with the words “product name” + “review”, helping your website climb the rankings for that product. Continue reading