Gender Marketing
Since women make about 80 percent of all purchasing decisions, it’s important to understand who your market is as you seek to cater to the women in your audience. It honestly doesn’t matter if you sell motorcycles, dry wall, or digital products, catering to women should be an important aspect of any businesses marketing strategy. Unfortunately, most marketing out there either condescends to women, or just doesn’t understand women at all. They act like women can’t buy anything when in fact, women are doing most of the buying.
Use Case Studies
Women often like reading or watching true case studies of others using the product or service that they’re interested in purchasing. Hearing or reading the stories about others will make them feel more trusting in order to make that final decision to buy a product. If you want a woman to be interested, give them a great story with an emotional tie in that shows how the product or service benefits other women like them, and you’ve got them hooked.
Include Statistical Data
In addition to being emotional, women are also very smart. Using statistics to promote your product or service will help them make a choice faster. When a woman sees the numbers in black and white, and can justify the truth of the numbers, she’s more likely to choose to buy than if she cannot justify the purchase. Women don’t buy expensive handbags just for their looks, they buy them because they are durable, functional, and look good. Continue reading