Internet Marketing for Older Adults


Why You May Be Your Own Worst Enemy When It Comes to SuccessHave you ever considered that you may be sabotaging your own success? Whether it’s making a success of your own business, losing weight or getting a college degree, you may be blind to the fact that you’re your own worst enemy.

There are many ways we sabotage personal progress. For example, if we need or want to lose weight and load up the refrigerator with junk food like ice cream and pizza – you’re setting yourself up for failure.

One way you may be sabotaging your business success is procrastination. Putting things off until the last minute can cause you to do the job in a shabby way so that it’s not as good as you could have made it had you put more time into it.

Saying yes too much or allowing interruptions when you should be working can also sabotage your success. In business, you have to develop boundaries that make it more possible for you to do your job and gain ultimate success.

Making decisions without the proper amount of research and thought can also cause failure. Learning how to make effective decisions involves evaluating your options and correctly assessing how you’re going to benefit or take a risk with each endeavor. Continue reading

Fake It 'Til You Make It--The Good and The BadYou’ve heard the expression “fake it ’til you make it”, right? This is often touted by marketers who are doing that very thing. They think it’s a O.K. to deceive, will even tell you how to do it, and they practice what they preach. Many claim to be experts and will gladly market a product that will teach you how to become an “instant expert” on something you may know very little about. (Or, actually, to make it appear that you are an expert to the unknowing masses.) But when is faking it getting awfully close to down right fraud?

Some tweet about their product on how to get a gazillion Twitter followers while they only have a few hundred followers themselves. They ask a question in the Warrior Forum about how to convert their list while at the same time have a signature line with a link to their product about successfully selling to your list.

This type of fake it ’til you make it is not a good way to do internet marketing (or any other business endeavor I can think of). How can people do this? Not only do they look silly when caught as in the two obvious examples above, but how do they sleep at night?

On the other hand – I think there’s a different version of fake it ’til you make it that’s okay. This type is personal and has everything to do with bolstering self-confidence and creating a professional image from the inside out. It’s not meant to trick anyone to get them to buy your products. Continue reading