Internet Marketing for Older Adults

SEO

The face of SEO has changed a lot over the past few years, but the goal has remained the same: to rank high in the search engine results pages (SERPs). The following four steps are a good place to start in 2017.

Create Longer Content

Google’s job is to deliver quality and relevant information to their users. The best way to rank in the SERPs is to provide the quality and relevance that Google is looking to deliver. Quality content will explain an idea in a comprehensive way. Longer content of 1,500 words or more ranks significantly higher than shorter content.

How do you develop longer content? A great way to start is with keyword research, to find what keywords people are searching for. Then brainstorm on the keywords to provide in-depth and quality answers to the questions people already have.

Another tip is to include supporting quotes from articles that you uncover while researching the solutions to the questions. Linking to outside articles is actually beneficial for your website.

Be Social

An important development is that Google is indexing tweets. The more you share links to your authoritative content, the more likely you will be seen as an authority on the subject and the more likely others will follow you to read your posts and share your content in return. This is an excellent way to gain those much needed backlinks. Continue reading

Search engine algorithms are constantly changing in an effort to bring their users the most relevant content possible. So, SEO tactics that you may use today to get yourself to the top of the search engines may not work tomorrow.

You may have already experienced such problems and are currently looking for a way to correct it. Here are five steps to help you evaluate your current situation and take action to correct any mistakes.

Check to Make Sure Site is Indexed

The easiest way to check if your site is indexed by Google is to enter the following search query into Google: “site:www.yourwebsiteurl.com.” If any results are returned, then your site is indexed. If your site is indexed, you can skip the next step. If not, please continue to the next step.

Discover Why Site is Not Indexed

While there can be many reasons why your site is not indexed, a common problem is with the robots.txt file, which is a text document that resides at the root of your domain to tell search engine spiders which pages they may or may not index. Updating and uploading the robots.txt file can be a little tricky and requires FTP software, but there are WordPress plugins, such as Robots.txt, that can help you manage and modify your robots.txt file from the dashboard. Continue reading