Snapchat is one of the world’s fastest-growing social media networks. The network is over 100 million active users who generate over 400 million snaps daily. It is becoming a favorite medium for online marketing across the world. As a marketer, you need to delight and surprise your audience, and at the same time increase their awareness of your brand. Below are five tips on how to better market your business on Snapchat.

Provide Your Audience with Access to Live Events

You can use Snapchat to market your brand real-time because it can give your target audience direct access to your live events. It is ideal for product launches and trade shows. It will get your audience excited because you will be providing them with an authentic view of what is happening at the event.

Deliver Private Content

You can use Snapchat to share with your audience that special content that they might not get on any other digital platform. You can come up with something unique that will surprise your audience. Your community will develop a sense of belonging when you share with them what other companies consider as private content. Continue reading →

The introduction of Snapchat, as one of the top social media channel has increased people’s interaction with a great deal. Nowadays, people can easily talk about many different things over Snapchat.

Snapchat has emerged as an effective platform for interaction between a business-person and his or her customers. However, without a clue on how to connect with customers on this social platform, you might not enjoy its benefits. The following are tips that can guide you on how to connect with your customers on Snapchat:

Sending Your Discounts, Offers, and Promotions

Your offers and promotions may be ineffective if they are not communicated to your customers. However, your desire to get them across to your clients may also be hindered by lack of a simple platform. Thus, Snapchat becomes the easiest option for this challenge. With Snapchat, you can easily send your offers and promotions to your customers. Continue reading →