Pretty much any business type can benefit from contracting with a social media manager. It takes a lot of work to properly manage social media so that it pays off for your business. You need to focus on doing the things that make your business money and let someone else worry about social media. The things they can do for you will make it more than worth the cost.

1 – Monitor Social Media Accounts – Your social media manager will continually monitor your social media accounts for problems as well as positives. They’ll make suggestions based on the activity they see, and try to spur on more activity through their actions.

2 – Moderate and Respond to Your Audience – One thing that makes someone most sought after in social media is whether or not they respond to questions or comments. People really appreciate answers to questions and comments on their issues. It makes them feel important. If your community isn’t very active yet, a social media manager can answer on your behalf. Continue reading →

Social Media is an excellent tool to use to generate more leads. At your fingertips you have access to thousands of people – it’s a networking event on steroids. But, how do you use social media right to attract the right audience and generate the right leads for your business?

Every type of marketing, no matter the goal, starts with the same thing:

Know Your Audience

You have to know everything you can about your audience. Who exactly are they? What is their sex? How much money do they make? What are their fears and concerns? What problems do they have that you can solve? You can get to know your audience by going where they are and studying them.

Spell Out Your Goals

You can’t start any type of marketing without a goal. In this case it’s lead generation. How many leads do you want to generate in what period of time? Exactly who do you want as a lead? What makes a perfect lead, and what would attract that perfect lead? Continue reading →