When you start promoting yourself on social media, you need to make sure that you choose the right social media channel for the specific message you’re sharing and for the audience you’re trying to reach. In other words, if your business is all about gardening then you might have a slightly older audience, in which case Instagram might not be the best place for you. This requires research of course.

But almost every business should have a Facebook page. Facebook is the biggest social network in the world in terms of users and also comes with a number of powerful tools that you can use to promote yourself further.

So how do you go about creating your Facebook page and what can you do to help it thrive?

Facebook Pages – Some Advanced Features

Creating a Facebook page is just as easy as creating a profile page. Once you’ve set up a new page, all you then have to do is to start populating it with the usual information and the images. That means a profile picture and a cover image – which should be something crisp, large and eye-grabbing. Continue reading →

When it comes to social media, it’s important to ensure that you’re managing it all well. You probably have multiple accounts as well as contractors helping you with the duties involved in a successful social media strategy. You have so many social media accounts like Pinterest, Google Plus, LinkedIn, Facebook, Twitter, and others. And with all that comes the need to be able to analyze the metrics of each to ensure that you’re doing what gets the most results and not wasting time on ineffective tasks.

New tools come out all the time to help you with social media management. So always keep searching for better software and apps to help you manage the ever growing number of “must use” social media portals.

Let’s look at some that stand out as of right now.

Buffer.com – The three major players right now in social media are Twitter, Facebook, and LinkedIn, and Buffer lets you manage all three from one application and more than one of each! The only thing that could make this better is the ability to integrate Pinterest, which is fast becoming a major player for many brands. They have plug-ins and add-ons for WordPress, Firefox, and more. It really is an app worth checking out. Continue reading →