Social Strategies
Social media engagement is the key to increased revenues, but sometimes it makes sense to clean out your social media accounts. Just like you clean out a mailing list to get rid of dead addresses, it’s important to do the same with your social media accounts. There is no point in engaging with and sharing with dead addresses, or people who only use automation and don’t engage at all. Without engagement there are no increased sales; therefore, it’s time to get rid of those who don’t engage.
Some guidelines to removing friends, followers and others from your lists are:
No activity for 60 days – If someone hasn’t shared or done anything for 60 days or more, it’s time to let them go. Some will say that the more “friends”, “followers” etc. that you have the better, even if they’re inactive. However, this is not necessarily a good idea. Let them go. If they’re not monitoring their own account, someone else might get in it and spam everyone who follows. Let inactive users go. Continue reading
It’s important for smart business owners to be aware of trends across social media in order to stay abreast of the best way to use social media to improve business. It can be hard to know what the next best thing is, but there are trends happening now that you can keep an eye out for. This will help you to stay aware so that you notice when change is coming and aren’t taken off track by continuing old methods that don’t work. Some noticeable trends happening now are:
Mobile Device Proliferation
Because people are buying up mobile devices and using them more often for social media than in the past, most social media companies are designing for mobile first. This is why it is important to be involved in responsive mobile design yourself for all your online real-estate.
Let Go of Automation
Well, not all of it, but do be aware that social media is by its very nature supposed to be social. If you’re using too much automation, people will start to ignore you, and soon only the bots will be reading tweets. Stay social; use automation sparingly. Continue reading