Snapchat is an exceptional video and photo messaging app that was officially launched in 2011. Unlike many other apps, all videos and photos appear very briefly and then disappear forever. This feature makes the app quite ephemeral in nature, although you can take screenshots of snaps then save them in the form of pictures.
Are you aware that even though Snapchat was launched just a few years ago (in 2011), users on the platform send million of snaps on a daily basis?
Are you also aware that the app is so popular that at one time, Facebook offered to acquire it for a whopping US $3 billion? When the acquisition offer was rejected, Facebook came up with Slingshot with the objective of competing with Snapchat. Their attempt failed miserably.
The following are five tips you can use as a guide for how you can use Snapchat to enhance growth and expansion of your business:
Provide Access to Events in Real Time
Snapchat is ideal for carrying out marketing on social media platforms because you can allow the audience to directly watch events happening in real time. Continue reading
Technology is changing rapidly. Most businesspersons are using modern technology in accomplishing their work. As a businessperson, you can use technology to market your products and services so that you can increase your sales. The more sales you make, you gain more profits.
There are many ways through which you can market your products and services. You can create a website and so on. Others opt to advertise in newspapers and other print advertising. Did you know that you can use social media to market your goods and services? Social media marketing has become a huge source of traffic for modern companies, particularly those targeting the younger demographic.
It is rare to find a successful company that does not use social media platforms to market their products and services. Some of these social media platforms include: Facebook, Twitter, WhatsApp, and so on.
There is one platform that is not typically viewed from a marketing perspective – Snapchat. It’s one of those platforms that’s not usually viewed from a marketing perspective. Continue reading