In this day and age, nothing can better boost your social media presence than videos. The world of online marketing has moved far beyond only text and is now greatly influenced by images and videos as well. It is predicted that the upcoming year will be all about marketing videos on social media platforms like Facebook and Pinterest.

Since this is a powerful social media marketing tool that must be involved in your strategy, let’s learn how you can use videos to grow and nurture your social media presence.

Create Engaging Videos

The type of content you decide to produce will determine the kind of audience you attract. Of course, your content will revolve around the business you dealing, but it’s your responsibility to ensure that it’s fun and engaging. Humor never goes out of style and the audience will love you for infusing laughs and gags in your storytelling method.

Utilize Social Media Channels

You’d be losing out on a lot of audience reach by just letting your video stay on YouTube. Why not link your videos to Facebook, Twitter, Pinterest, Instagram and Google plus as well? Making use of social media platforms will not only give you a greater reach but also make customer engagement a lot easier. Continue reading →

Among the most rewarding forms of online marketing is video marketing. This platform has grown immensely over the past few years. The growth of the platform has been due to its effectiveness when it comes to turning potential viewers into buyers. The power of video marketing is no doubt pegged on the power to convince through visual means. To be able to use this platform effectively however, you need to have a couple of skills including getting people to share your videos and make them go viral. Here is how to get people to share your videos.

Capture Their Attention

It is very important to capture the attention of your viewers in the first few seconds. By doing this, you make them want to watch the entire video and essentially capture your message. People will only watch your video if they think it is fantastic, and they will also share it if they deem it worthy. Take time and show them why they need to watch by being creative with the thumbnails and title. Make sure you understand your audience, as well as your message, must resonate with them. Continue reading →